iCARRY

Growing qualified merchant sign-ups for iCARRY

iCARRY is a Saudi logistics-technology platform that connects merchants to 25+ delivery carriers through a single integration and dashboard. With Saudi e-commerce growing fast under Vision 2030, the opportunity was huge — but so was the competition for merchants’ attention.

The challenge. iCARRY needed to grow qualified merchant sign-ups quickly without letting their cost per acquisition climb as they scaled spend.

What we did. We concentrated budget on high-intent Google Search around shipping, logistics and fulfilment queries, and used Performance Max to extend reach across Google’s inventory. Meta campaigns warmed up and retargeted merchants, while we rebuilt the sign-up landing page and added server-side conversion tracking so every lead was attributed cleanly back to the campaign that drove it.

The results. Cost per lead fell about 35% while qualified merchant sign-ups grew 2.5x, and iCARRY finally had reliable end-to-end attribution to make budget decisions with confidence.

"They understood our market and our funnel, and the numbers held as we scaled."