SWFTbox

Scaling profitable merchant acquisition for SWFTbox

SWFTbox is a UAE-based e-commerce fulfilment and last-mile delivery provider — they store, pick, pack and ship orders for online brands across the Emirates and the wider GCC. Their growth depended on signing up new merchants, but most of that came from referrals and outbound, which was hard to predict and harder to scale.

The challenge. SWFTbox wanted a paid-acquisition channel that produced qualified merchant leads at a cost that actually made sense — not just clicks and form-fills from businesses that would never convert.

What we did. We rebuilt their Google Ads account from the ground up, structured around high-intent searches like “e-commerce fulfilment Dubai”, “order fulfilment UAE” and “same-day courier for online stores”, with tight negative-keyword lists to cut waste. We layered Meta prospecting and retargeting on top to stay in front of merchants who weren’t ready to commit on the first visit, then redesigned the demo-booking landing page and ran ongoing CRO tests on the headline, form and proof points.

The results. Within a few months the cost per qualified lead dropped roughly 40%, demo bookings tripled, and SWFTbox had a predictable, scalable pipeline of merchants instead of relying on word of mouth.

"Dynamo rebuilt our paid acquisition from the ground up and cut our cost per lead significantly. A sharp, data-driven team."